The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed.

Why is the alignment between sales and marketing so crucial? Because companies with highly aligned sales-marketing teams in Europe are 3X more likely to grow revenue during a difficult year as compared to those who are not, finds the report.

The report covers:

  • Impact of misalignment on revenue growth

  • The Alignment Gap - Aspiration vs reality 

  • What sales and marketing teams demand from each other

  • Number 1 challenge to achieving true alignment

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