The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed. 

Why is the alignment between sales and marketing so crucial? Because in the US and Canada, 54% of salespeople who said they weren’t “highly aligned” with marketing on their processes saw their revenue decline, finds the survey.

The report covers:

  • Impact of misalignment on revenue growth

  • The Alignment Gap - Aspiration vs reality 

  • What sales and marketing teams demand from each other

  • Number 1 challenge to achieving true alignment

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