Revenue is a crucial part of a business. Your product value is validated when you have customers who are willing to pay for your service. Needless to say, your customers are the lifeline of your business, and without whom your business may not sustain. And that’s why it’s important for your business to ensure that every customer you serve receives exceptional service. The key to exceptional customer service is knowing what makes your customer happy and how better you can serve them.
The buying habits of consumers have undergone a tremendous change in recent times. Buyers are no longer influenced by big brand names without expecting a better customer experience. They are willing to invest in companies, big or small, that solve their business challenges and offer exceptional customer experience in return. In fact, according to a recent study, 86% of buyers will pay more for better customer experience. For sellers, this means understanding individual customers and creating a personalized experience to improve the consumer-to-brand relationship. Be prepared to go the extra mile to keep your customers happy and set yourself apart from the competition.
But how do you get there? By implementing a CRM software. Actually, by implementing the best CRM out there.
Customer Relationship Management software, or CRM for short, is a single window solution that manages customer interactions with your business. It keeps track of customer touchpoints from all channels of communication like website, email, phone, chat, etc., allowing sales reps to improve customer experience by simply looking at all touchpoints in one place. CRM also lets you handle a series of business requirements—manage customer information, send emails, make calls, track opportunities, create sales reports, and measure team performance metrics—in one unified platform.
CRM is the fastest growing software market, with new players entering the market frequently. Being an industry that has existed for more than 20 years, the competition is fierce with very few companies managing to mark their presence. Some are free CRM, with basic features to sustain the day-to-day activities of your business. And then some CRMs come with all the bells and whistles that you’ll probably never use.
Here’s how the best CRM is different from a good or gets-the-job-done CRM:
If your CRM is complex, your team will refuse to use it, and the CRM will remain on the sidelines, gathering dust. The best CRM is one that’s intuitive and doesn’t need an external consultant to set up and implement. It must be simple enough for your team to learn and use on their own, with only the help of sufficient support articles and resources.
Regardless of industry and company size, businesses should be able to personalize the CRM according to their daily workflow. For businesses operating in the real estate industry, customized web forms can help convert website visitors into leads. With the best CRM, leads are automatically captured from the web form into the CRM. In another case, SaaS businesses may see a high volume of inbound leads. Here, the sales team must learn how to prioritize leads effectively. This is made easier with a CRM that allows you to segment leads into hot, warm, and cold by customizing lead scoring rules for your business. This helps sales reps strategize leads to direct their efforts.
Customer interactions may take place through various mediums and channels, which raises the need for conversations to be stored within a single tool.
Meet Marc, a salesperson. The first touch point in Marc’s sales process is a cold email, which he sends out using Gmail. He uses an email tracking tool to know when the customer has opened the email. For bulk email campaigns, he uses a different tool. He calls customers from his desk phone and makes notes of the call summary on a virtual document.
As a salesperson, Marc’s time is far too precious to be spent on managing different tools. With CRM software, Marc can cut down on time spent switching between various tools and manually entering data. The best CRM comes with built-in tools like email and phone and analytics like lead scoring. This eliminates the need to integrate systems or pay for additional tools. The leads are ranked and prioritized based on customized rules, making it easier and faster for Marc to sort through them. This would give Marc more time to focus on selling and close more deals.
Salespeople spend less than 36% of their time selling, which is surprisingly low. Digging deeper into the statistics reveals that they spend 14.8% of their time on administrative tasks. In some cases, the salesperson’s time can be measured in clicks. The number of clicks taken to convert a lead to a customer within a software, or make a call to the lead would explain how clicks are a time-consuming part of the salespersons’ life. The challenge is to reduce the time spent clicking and utilize that time for selling. Automating repetitive tasks can ensure that their time is well-spent. In the case of the sales process, the daily tasks include email campaigns, follow-up calls, and lead segmentation. The sales team may be doing these tasks day in, day out for thousands of leads, which makes the tasks monotonous and time-consuming.
For instance, with workflows, you can automate a bulk email campaign to be sent, when predefined conditions are met. For a new lead that signs up through a web form, a welcome email can be sent out. This can be automated by setting rules that trigger the email when the “Lead Status” is “New” and “Source” is “Web form.” This saves time for the salesperson who otherwise would have to manually send an email to each lead after validating the source and status.
Freshsales is the best CRM for high-functioning, fast-growing sales teams. With built-in phone and email, extensive analytics like lead scoring, website tracking, and intelligent workflows, it is designed to help sales teams never lose pace. Freshsales is voted the highest rated CRM in the G2 Crowd’s Top 20 CRM Software list. Freshsales is rated the #1 CRM for Small Business, with a satisfaction score of 96%. Despite being a young player of 2 years, Freshsales has already made its place in the CRM world. Here are a few features that make Freshsales a crowd favorite:
Get the best Customer Relationship Manager in Freshsales CRM with a host of capabilities available in one system. There are no hidden costs. Sign up and get a 21-day free trial that comes with 24/5 free email and phone support.
Freshsales, a crowd and critic favorite, has once again been named a Leader in CRM Software Industry. With features such as built-in phone and email, lead scoring, user behavior tracking and automation along with other CRM-related features on one platform, it is a sales CRM software designed for high-growth, high-velocity sales teams. Freshsales has also been named in the Top 20 CRM Software for Small Business and also in the Top 10 Free CRMs.
And they have lovely things to say about us!
“Over time, Insightly seemed like a basic contact management system, and it didn’t offer much to improve our sales practice. After a while, we practically used it as nothing more than a database. We didn’t really know all the features we needed until we discovered Freshsales. So many new and beneficial features, like email tracking and lead scoring (which was entirely new and fascinating). The bulk editing within the application is a huge time-saver for our campaigns.”
“For a business like ours with an anticipated high-velocity sales, you only want to make a sales CRM decision once. We explored multiple CRMs before choosing Freshsales. Pipedrive had limited capabilities; we weren’t able to easily track our customer journey end-to-end and spot our best leads. Salesforce was way too complex in addition to being expensive. With Freshsales, the interface is straightforward, we get deeper visibility into our sales pipeline and we’re able to generate powerful reports — in one hassle-free package.”
“With Freshsales reporting features, we’ve cut down the time taken to generate reports by 60%. Using the sales CRM, we’re able to generate reports anytime and summarize information 10X faster than before. This has immensely improved our productivity. The deal pipeline in Freshsales is also extremely advantageous. Its quick access features—sort, filter, drag and drop, phone, email, tasks—are helping us close deals faster.”