Gartner’s annual evaluation of vendors for sales force automation solutions is now released. You can review a copy of the much-anticipated report accompanying the Magic Quadrant. It offers expert, yet independent guidance to make the right buying choices on products for sales force automation.

For the second consecutive year, Freshworks is positioned as a “Niche Player” but has been placed forward on the “Completeness of Vision”, a core parameter tracking the progress of vendors’ product capabilities mapped in this highly-acclaimed quadrant.

Between the two-quadrant releases, Freshworks has seen record growth in the CRM space, on the back of chasing our vision to create easy-to-use, yet powerful software that delivers sales outcomes. This is significant as we go through a period when sales investments are being questioned every other day for their returns, while performance-driven usage is gaining traction. 

Don’t just take us for our word. Freshworks has been consistently ranked as a leader, according to independent peer-to-peer platforms like G2 and Capterra. These platforms aggregate ratings by real users who share their experience using a host of CRMs. Freshworks’ short implementation period, low total cost of ownership, and product capabilities including sales force automation and built-in AI assistance have been highlighted for their role in delivering sales outcomes.

About the Report

Gartner's Magic Quadrants are based on rigorous analysis and are backed by highly structured methodologies, where vendors are evaluated on completeness of vision and ability to execute. 

The Gartner report specifically answers these questions:

  • How Gartner views the current SFA ecosystem?

  • How equipped are current vendors in automating the SFA critical capabilities? 

  • What are the key considerations for businesses looking to choose a solution with SFA capabilities? 

  • How Gartner analysts evaluate and position Freshworks, other technologies, and service providers?           

Gartner, Magic Quadrant for Sales Force Automation, Theodore (Tad) Travis, Melissa Hilbert, Adnan Zijadic, Ilona Hansen, 28 July 2020

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and is used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranty of merchantability or fitness for a particular purpose.


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