Peter is the VP of Sales and Freshsuccess at Wistia. Wistia is a video-software company that helps businesses add videos to their web, track their performance, and build and engage with their audience.

In this session, Peter talks about:

• How the Wistia sales team started incorporating video into the sales process

• How the video making process got easier with Soapbox

• Ways in which sales teams everywhere can make videos using tools

• The importance of showcasing the sales teams personality using videos

• How to use video for social selling and the metrics to measure