Complexity is a leadership decision that saps AI innovation

An uncomplicated approach is a choice—and a competitive advantage—says Freshworks CEO Dennis Woodside

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Dennis Woodside

Dennis WoodsideCEO of Freshworks

Jun 12, 20251 MIN READ

Editor’s note: Freshworks CEO Dennis Woodside recently wrote about the business value of simplicity in a sponsored Bloomberg column. A brief excerpt follows. Read the full version here

As companies grow, so does complexity. New tools, new processes, another platform promising transformation if you just add one more layer. Before long, teams aren’t moving faster. They’re spending their time managing the machinery of progress. And the consequences are real. Customers feel the drag, products lose their edge, and companies find themselves moving slower at the exact moment they need to speed up.

Nowhere is that more obvious, or more costly, than in how companies are approaching artificial intelligence. AI should be the most powerful productivity unlock of our time. But for many organizations, it’s become yet another source of complexity: hard to implement, difficult to use, and opaque in both operation and outcome.

That’s not a technology failure. It’s a leadership one.

Read the full column at Bloomberg

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