McLaren Formula 1 Team names Freshworks an Official Partner
Freshservice already accelerates the team’s IT operation. Starting this week at the Belgian Grand Prix, Freshworks takes a position on McLaren Formula 1 Team cars and team kits
I’m excited to announce that Freshworks has joined the McLaren Formula 1 Team as an Official Partner! This multi-year partnership brings together two organizations equally obsessed with peak performance and relentlessly pushing the limits of what’s possible.
In Formula 1, winning on the track starts with winning off the track: From the pit wall built on the fly in each race city to the intricate IT operations that rely on precision and coordination, every decision and action, large and small, fine-tunes the car and sets the race strategy for the next circuit.
The McLaren Formula 1 Team relies on AI-powered Freshservice by Freshworks to remove friction and complexity, ensuring the global juggernaut of IT operates efficiently and quickly. When milliseconds matter, even a small delay can ripple across the entire team.
CEO of McLaren Racing, Zak Brown, says: “Boosting our efficiencies off the track is one of the best ways we can improve our performance on it. With industry-leading partners such as Freshworks, we’re able to do just that, and I’m delighted to welcome them to the team.”
Simplifying the complex pursuit of speed
At Freshworks, we believe complexity is the enemy of efficiency. It slows things down, creates confusion, and makes it harder to achieve goals. Freshservice helps McLaren streamline the complexity of fast-paced operations, enabling the IT team to shift into high gear and resolve issues more quickly, delivering seamless, real-time support. The payoff? Fewer roadblocks. Peak performance. And IT, working at its best, fueling the entire operation.
We are incredibly proud to support the systems behind a championship mindset with technology that’s intuitive, quick to roll out, and engineered for fast-paced environments.
Countdown to launch
Starting July 25-27 at the Formula 1 Moët & Chandon Belgian Grand Prix at Spa-Francorchamps in Belgium, get ready to see Freshworks branding on both McLaren Formula 1 cars and the team kit for the remainder of the 2025 season and beyond.
This partnership will showcase what happens when two teams come together to elevate human potential through technology.
Here's to making every millisecond count, on the track and in every behind-the-scenes moment that powers championship-level performance.
