How New Balance found its single source of truth
Freshworks helps the athletic brand go from fragmented IT to a unified platform, with visibility across a global network
Managing IT infrastructure for a global company with 7,000+ employees is complex enough. But try doing it with 133 separate agent groups, 90+ disparate tools, and no unified view of what's actually happening across your network.
For New Balance, this fragmentation meant more than operational headaches—it meant they couldn't make infrastructure changes with confidence. "We wanted to have a single source of truth for all of our inventory assets," explains Platform Manager Markus Gaube. Without it, even routine updates felt like shots in the dark.
Enter Freshworks and Device42's unified platform. By consolidating their fragmented systems into a comprehensive CMDB, New Balance finally got the transparency and visibility they'd been missing. But the real transformation wasn't just operational—it was what that clarity unlocked for the business.
Read more in the case study here.
