Editorial UK

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Editorial UK

How organisations can succeed with a people-first approach

How organisations can succeed with a people-first ...

The past decade has seen a seismic shift in how employees view work. They expect it to fit in with t...
Fix the Rift: How to Achieve Better Alignment Between Sales and Marketing Teams

Fix the Rift: How to Achieve Better Alignment Betw...

Sales and marketing share the same goal of driving business growth, so why do they continuously fail...
The Importance of CIOs on The Success of a CX Project

The Importance of CIOs on The Success of a CX Proj...

The connection between customer experience and IT solutions is growing by the day. The huge demand f...
Digital Transformation Challenges in the Public Sector from 2021 

Digital Transformation Challenges in the Public Se...

Over the past decade, all public services have faced digital transformation challenges and developed...
Freshworks Shares 7 Tips to Improve Lead Management Efforts and Efficiency in CRM

Freshworks Shares 7 Tips to Improve Lead Managemen...

The purpose of Customer Relationship Management (CRM) is to improve your relationships with clients ...
How behavioural personas drive business growth

How behavioural personas drive business growth

One of the key areas to business growth is understanding your customers and delivering against their...
The Importance of Customer Service in the Travel Industries post-COVID-19

The Importance of Customer Service in the Travel I...

The period from early 2020 has been a challenging time for all sectors, but the travel and hospitali...
Use AI in Customer Service To Transform Your Customer Experience in 2021

Use AI in Customer Service To Transform Your Custo...

  We often hear that Artificial Intelligence is the future. The truth is that it’s already he...
How BrewDog Successfully Delivered a Customer-Centric Approach During Uncertain Times

How BrewDog Successfully Delivered a Customer-Cent...

The global pandemic has changed the face of e-commerce and customer journeys. As expectations shifte...