Marketing

Why SaaS affiliate marketing makes sense for entrepreneurs

Why SaaS affiliate marketing makes sense for entre...

There are plenty of money-making opportunities for affiliate marketers who choose to work in the B2B...
Why affiliate marketing is great for WFH

Why affiliate marketing is great for WFH

Does your mind pop with interesting marketing ideas when you come across a product or service? Do yo...
What 7 years of product marketing taught me about it

What 7 years of product marketing taught me about ...

What is product marketing? I’ve been a product marketer for almost seven years and I wasn’t able...
How Arun Pattabhiraman is perfecting the art and science of marketing

How Arun Pattabhiraman is perfecting the art and s...

With his newly hired army of growth marketers at Freshworks, Arun Pattabhiraman is a marketer with a...
Marketing Masterclass, a course for marketing leaders, by marketing leaders

Marketing Masterclass, a course for marketing lead...

The responsibilities of a manager, especially a marketing manager, can be quite challenging.   For...
Some Goliaths were hurt in the making of this maverick marketeer

Some Goliaths were hurt in the making of this mave...

Meet David, the chief marketing officer at Freshworks. The maverick marketeer in his fifties, is an ...
The metrics that matter for digital marketing at scale

The metrics that matter for digital marketing at s...

Digital marketing will be an exercise in spray and pray if you don't track it well. When stakes are ...
Marketing funnel has changed for good—here’s how digital marketing teams need to change

Marketing funnel has changed for good—here’s h...

So you’ve grown into a reasonably sized software as a service company with a steadily growing reve...
How to approach digital marketing as you grow your brand awareness

How to approach digital marketing as you grow your...

Our efforts to grow the Freshworks brand have started paying off. But this also means that we have t...
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