Thought Leadership

The essence of corporate culture and why it means so much

The essence of corporate culture and why it means ...

There's a huge body of literature on why culture matters for organizations. Let's dig into some inte...
Digital transformation and the ‘happiness quotient’

Digital transformation and the ‘happiness quotie...

[The #Rebound series focuses on various aspects of business that need to be reimagined for a post-Co...
Preparing to rebound for a post-pandemic world

Preparing to rebound for a post-pandemic world

[The #Rebound series focuses on various aspects of business that need to be reimagined for a post-Co...
How Arun Pattabhiraman is perfecting the art and science of marketing

How Arun Pattabhiraman is perfecting the art and s...

With his newly hired army of growth marketers at Freshworks, Arun Pattabhiraman is a marketer with a...
‘Simple, democratically designed UX is the glue for our users’

‘Simple, democratically designed UX is the g...

[Edit Notes: This blog is part of our series on Indian Democratic Design, a uniquely Indian approach...
‘Democratically designed software should make customers self-reliant’

‘Democratically designed software should make cu...

We want to make our customers self-reliant and empower them with powerful learning tools.
A mantra for user empowerment

A mantra for user empowerment

[Edit Notes: This blog is part of our series on Indian Democratic Design, a uniquely Indian approach...
Democratically designed software is engineered for scale

Democratically designed software is engineered for...

[Edit Notes:] This blog is part of our series on Indian Democratic Design, a uniquely Indian approac...
Understanding the global SaaS buyer to make digital marketing effective

Understanding the global SaaS buyer to make digita...

The US is a big market. Europe is fragmented. Southeast Asia is up and coming. Here are some nuances...
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