Thought Leadership

The evolution of CX from products to experiences

The evolution of CX from products to experiences

Bolstered with automation and quick access to knowledge, the evolution of CX involves minimizing the...
Rethinking Council Customer Service

Rethinking Council Customer Service

Local authorities are redefining customer services from being ‘service-led’ to being ‘customer...
The Pandemic Playbook for B2B tech marketers

The Pandemic Playbook for B2B tech marketers

Now more than ever, marketers need to revisit their business strategy, build lasting relationships w...
The making of the product-tech backbone of a SaaS startup

The making of the product-tech backbone of a SaaS ...

From guarding the mind space of developers against the harsh realities of a cash-strapped world to ...
The essence of corporate culture and why it means so much

The essence of corporate culture and why it means ...

There's a huge body of literature on why culture matters for organizations. Let's dig into some inte...
Digital transformation and the ‘happiness quotient’

Digital transformation and the ‘happiness quotie...

[The #Rebound series focuses on various aspects of business that need to be reimagined for a post-Co...
Preparing to rebound for a post-pandemic world

Preparing to rebound for a post-pandemic world

[The #Rebound series focuses on various aspects of business that need to be reimagined for a post-Co...
How Arun Pattabhiraman is perfecting the art and science of marketing

How Arun Pattabhiraman is perfecting the art and s...

With his newly hired army of growth marketers at Freshworks, Arun Pattabhiraman is a marketer with a...
‘Simple, democratically designed UX is the glue for our users’

‘Simple, democratically designed UX is the g...

[Edit Notes: This blog is part of our series on Indian Democratic Design, a uniquely Indian approach...
Load More