How to post a job on LinkedIn for free (includes bonus tips)
Undeniably, the world’s largest professional network, LinkedIn, which began in a living room in 2002, now has over 722 million people spread across 200 countries. To put things in perspective, if LinkedIn were a country on its own, it would be twice as big as the US in population. 40 million people use LinkedIn every week to search for jobs, and 50 million companies are listed on LinkedIn as per stats shared by LinkedIn. If you are looking for how to post a job on LinkedIn, this article shows you how with bonus tips to increase visibility for your job posting.
Given its mission and reach, LinkedIn should be on every recruiter’s list as a must-have sourcing platform. So before we tell you how to go about posting your job opening on LinkedIn, ensure you have created a company page. It can be created free of cost and you can post any updates or events on your newsfeed for free too.
Here’s what you should know before you post a job on LinkedIn to find your ideal candidate:
1) Post a job to LinkedIn for $0
Certain LinkedIn partners offer their customers the ability to post job postings to LinkedIn for free, despite LinkedIn jobs being a premium paid job board. Freshteam is a LinkedIn partner that enables all their customers on Blossom, Garden or Estate plans to post their job openings to LinkedIn for no additional dime.
A LinkedIn job post through Freshteam, referred to as Limited Job Posting, is available through Search and it will be linked from your company LinkedIn page. Find out how to post a job opening on LinkedIn for free from Freshteam here.
2) Use LinkedIn’s 30-day PPC model
There is more than one answer to how to post a job on LinkedIn and sometimes the paid route is the one that rewards you the most. Like Google AdWords and Facebook, LinkedIn has a PPC (Pay Per Click) model. You buy ads for 30-days, at a time and set an average daily budget for your job postings and pay for the number of views your job ad gets, daily. This is based on the location of your job posting. Once the budget has been decided, LinkedIn gives you an approximate number of views that you can expect. Please note that this is just an estimate. If you receive more views than your budget accounted for, you’ll be charged up to a maximum of 1.3x your budget.
When you put up a paid LinkedIn job posting, LinkedIn
- Uses your job description and location to display the job ad to candidates who match the specifications in the “Jobs you may be interested in” section
- Gives you intelligent recommendations i.e a list of candidates tailored to your job and location. According to LinkedIn, this recommended match feature is totally free and is very useful as it optimised based on your feedback. You can reach out to the recommended candidates with a 1-click message at no additional cost and it will not require InMail credits either.
- Gives you 5 free direct messages that you can use to get in touch with any of your candidates. You need to have a premium LinkedIn account to send InMail to anyone.
- Allows you to direct candidates to an external site, your careers page, to apply.
3) Groups can be of great help
LinkedIn’s strength is its groups that range from the super generic to the highly specific – by finding the right group, you can get your job post in front of the right audience with minimum effort.
Don’t forget to share your job posting on LinkedIn with your LinkedIn connections and organically grow your reach. The post will show up in the LinkedIn feed of anyone who likes your update so get your hiring team to like the post.
4) Search for passive candidates on LinkedIn
It’s not enough to post a job on LinkedIn for free if the right candidates are not applying for the role. You have to go a step further beyond just creating a LinkedIn job posting sometimes.
Not always are great candidates on the lookout for a job, especially if they are in senior roles. So stop waiting for your candidates to come to you and go after them instead with the help of LinkedIn. Find out how a simple search mechanism can pave the way to the perfect candidate for your job opening by learning this easy hack to find candidates on LinkedIn.
5) LinkedIn is not a silver bullet
LinkedIn is a great place to find quality candidates but it shouldn’t be your only approach–we’d recommend a mix of job boards, generic and specific, like Glassdoor, Adzuna, ZipRecruiter etc. to round out your recruitment strategy.
Posting and tracking jobs across multiple job boards can be cumbersome, especially if you don’t use an ATS software. You’d have to log into them individually to check who’s applied and pick up the conversation if necessary. With Freshteam’s free ATS software, your candidates will get automatically added to your pipeline–all you really have to do at the start of the day is log into your ATS, to know the state of hiring.
As a bonus, here’s a step-by-step guide that teaches you how to post a job opening to LinkedIn for free using Freshteam.
How to post a job on LinkedIn for free using Freshteam
Sign up for Freshteam here (Note: To post on LinkedIn, you must sign up under Blossom, Garden or estate)
Create the job posting on Freshteam. Go to the Recruitment section → Recruit → Add Job Posting (on the top right)
In the wizard that opens up, fill in all the details of the job posting including the job title and description (Freshteam has numerous in-built JDs that you can select from as you can see in the screen below)
Time to publish your job! Once you are ready for your job to go live, click on ‘Publish’. This makes your job ‘live’ on your career site and on your employee portal.
Select ‘Post to Free Job Boards’ in the screen above and you will get an option to publish your job opening with a single click to LinkedIn and multiple other job boards for free since Freshteam is a proud partner to premium job boards like LinkedIn, Adzuna, Glassdoor and ZipRecruiter.
Sit back and watch the applications pour in directly into your Freshteam portal from all the job boards, saving you the hassle of checking for applications at multiple portals. Freshteam also makes it easy to shortlist candidates you like by moving them to the next stage or move good candidates who are not a fit for the current job opening to the talent pool.
Try Freshteam and get started with posting your jobs to LinkedIn for free. Let us know in the comments if you have any further questions.
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