Enterprise software needs a reboot
Companies need tools that simplify work, not slow it down, says Freshworks CCMO Mika Yamamoto
Editor’s note: Freshworks Chief Customer and Marketing Officer Mika Yamamoto recently wrote about how enterprise software has lost its way and what it will take to build tools that serve both people and business outcomes in a sponsored Fortune article. A brief excerpt follows, or read the full version here.
“In the race to add features, chase scale, and sell transformation, enterprise software has become bloated, expensive, and counterproductive. What should simplify work now adds complexity and cost—delivering frustration instead of freedom. …
“Complexity doesn’t signal sophistication. It creates drag, dilutes impact, drives up costs, and leads to burnout. When systems stall your team, they stall your customer and employee experience. You don’t just lose time, you also lose trust.
“Simplicity isn’t a luxury. It’s essential to scale.
“Software should be built for how people actually work, not how some vendors imagine they might.”
Read the full story here.
