The Pivot to Chat: How Blue Nile Doubled Their Chat Revenue in 2020

4 min read

Jewelry is meant for special occasions, and often customers want to see and feel the product before making that special purchase. Major players in the jewelry market like Tiffany’s and Cartier started out with purely physical retail stores, before eventually incorporating online identities. That’s why Blue Nile, one of the first companies in the jewelry…

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