Arvind Parthiban

Senior Director of Marketing at Freshworks. ITIL expert and marketer with an entrepreneurial drive. Passionate about football, beer, and movies.

Arvind Parthiban

SaaS Wars: the beginning of the end of legacy SaaS 

SaaS Wars: the beginning of the end of legacy SaaS...

Freshworks is taking on legacy SaaS companies, and how!  We have been running the #failsforce 2.0 c...
The SaaS Wars are upon us

The SaaS Wars are upon us

Long long ago… in a network far far away… The business world was being taken over by the...
Failsforce2.0 – #SaaSWars breaks out. Freshworks wages war against bloated software

Failsforce2.0 – #SaaSWars breaks out. Freshw...

About half a dozen skydivers jumping off a huge Freshworks #Failsforce blimp that was hovering over ...
Customer engagement is the new growth engine

Customer engagement is the new growth engine

Nearly a decade ago, the idea of Freshworks was born out of a bad customer support experience that G...
Why we flew a blimp in London during the ICC Cricket World Cup finals 

Why we flew a blimp in London during the ICC Crick...

  At Freshworks, in addition to making refreshingly easy-to-use software products, we strive to...
Couldn’t make it to Refresh 19 London? Here’s what you missed

Couldn’t make it to Refresh 19 London? Here’s ...

After two intense but fun-filled days of discussions and conversations revolving around the concept ...
Refresh 19 : Unveiling the future of customer engagement

Refresh 19 : Unveiling the future of customer enga...

Amid cheers from an energetic crowd of over 500 people gathered at Tobacco Dock in London, Freshwork...
How marketing has changed over time – and ways to excel at it in 2019

How marketing has changed over time – and ways t...

This article originally appeared on Inc42.  Thinking of a career in marketing? Five stars to you fo...
Brand-building in a highly-competitive industry

Brand-building in a highly-competitive industry

This article originally appeared on MarTech Series.  Picture this: You’re buying a television. Ho...
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