Bharani Vaitheesvaran

Editor, storyteller, watcher of yesteryear cartoons.

Bharani Vaitheesvaran

How we got Google analytics working for ember single page applications

How we got Google analytics working for ember sing...

Single Page Applications are seeing some traction. However, there’s an inherent handicap in getti...
How bots bring home the bacon for customer support

How bots bring home the bacon for customer support

Modern-day tech like AI is the spearhead of differentiation for the food industry today. Bots do ref...
Conversational CX: The next big thing for the Next Normal

Conversational CX: The next big thing for the Next...

The advent of the Covid-19 pandemic and its slow, phased ebb is taking the wraps off a new and stran...
Capping a decade of blitzscaling, Freshworks makes big splash in CRM and platform play

Capping a decade of blitzscaling, Freshworks makes...

The fourth edition of Freshworks’ global conference, Refresh, went virtual this year, putting into...
How Manchester FA is keeping grassroots football alive and kicking  

How Manchester FA is keeping grassroots football a...

Through the lockdown and the subsequent phased reopening, Manchester FA remained in touch with its c...
Selling through the pandemic

Selling through the pandemic

From dealing with an insatiable customer demand to go digital to doing cold sales calls the right wa...
The making of the product-tech backbone of a SaaS startup

The making of the product-tech backbone of a SaaS ...

From guarding the mind space of developers against the harsh realities of a cash-strapped world to ...
What pictionary, trivia, and some banter can do for squads working remotely 

What pictionary, trivia, and some banter can do fo...

Employees at Freshworks have begun to unwind over video conferences -- with doses of fun and chatter...
Customer Empathy may be a thing of the future

Customer Empathy may be a thing of the future

The pandemic may be teaching salespersons a lesson they will hold on for a long time: empathize. Pos...
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