Ramesh Ravishankar on January 23, 2020. 3 min read Understanding the global SaaS buyer to make digita... The US is a big market. Europe is fragmented. Southeast Asia is up and coming. Here are some nuances...
Ramesh Ravishankar on January 16, 2020. 3 min read The metrics that matter for digital marketing at s... Digital marketing will be an exercise in spray and pray if you don't track it well. When stakes are ...
Ramesh Ravishankar on January 9, 2020. 4 min read Marketing funnel has changed for good—here’s h... So you’ve grown into a reasonably sized software as a service company with a steadily growing reve...
Ramesh Ravishankar on January 3, 2020. 3 min read How to approach digital marketing as you grow your... Our efforts to grow the Freshworks brand have started paying off. But this also means that we have t...
Ramesh Ravishankar on November 28, 2018. 5 min read Scaling Inbound Marketing: Going beyond metrics We, at Freshworks, are stepping into our ninth year, and we crossed $100 million in Annual Recurring...
