Industry Trends

The essence of corporate culture and why it means so much

The essence of corporate culture and why it means ...

There's a huge body of literature on why culture matters for organizations. Let's dig into some inte...
How Freddy Self-service is helping businesses sail through customer demand spikes during the pandemic

How Freddy Self-service is helping businesses sail...

Supr Daily and Vedantu are among the forward-thinking companies using the power of Freddy artificial...
Future-proof your customer support with a good dose of E&T

Future-proof your customer support with a good dos...

[The #Rebound series focuses on various aspects of business that need to be reimagined for a post-Co...
Customer Empathy may be a thing of the future

Customer Empathy may be a thing of the future

The pandemic may be teaching salespersons a lesson they will hold on for a long time: empathize. Pos...
Why constant monitoring & training is key to optimal security

Why constant monitoring & training is key to ...

This article originally appeared on Silicon India There is a common saying in cybersecurity circles ...
Will AI help companies deliver better CX in a multi-experience future?

Will AI help companies deliver better CX in a mult...

Customer experience (CX) may mean different things to different companies but it means only one thin...
CMO’s Notebook – Freddy and Freshworks 360 will power Freshworks into 2019

CMO’s Notebook – Freddy and Freshworks...

As we wrap 2018 up at Freshworks, my attention was drawn to a New York Times magazine special on tec...
When developing a customer communication strategy, what is the most worthwhile investment?

When developing a customer communication strategy,...

When organizations start scaling support channels, there comes a point when there arises a need for ...
What is the optimal contact mix for an omnichannel strategy?

What is the optimal contact mix for an omnichannel...

We’ve established the fact that there is no such thing as a standard customer. A business, at any ...
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