Sanjay Gupta on March 26, 2020. 6 min read How Arun Pattabhiraman is perfecting the art and s... With his newly hired army of growth marketers at Freshworks, Arun Pattabhiraman is a marketer with a...
Sanjay Gupta on March 6, 2020. 2 min read ‘Simple, democratically designed UX is the g... [Edit Notes: This blog is part of our series on Indian Democratic Design, a uniquely Indian approach...
Jayadevan PK on February 28, 2020. 2 min read ‘Democratically designed software should make cu... We want to make our customers self-reliant and empower them with powerful learning tools.
Jayadevan PK on February 14, 2020. 2 min read A mantra for user empowerment [Edit Notes: This blog is part of our series on Indian Democratic Design, a uniquely Indian approach...
Vinithra Madhavan Menon on February 6, 2020. 2 min read Democratically designed software is engineered for... [Edit Notes:] This blog is part of our series on Indian Democratic Design, a uniquely Indian approac...
Ramesh Ravishankar on January 23, 2020. 3 min read Understanding the global SaaS buyer to make digita... The US is a big market. Europe is fragmented. Southeast Asia is up and coming. Here are some nuances...
Ramesh Ravishankar on January 16, 2020. 3 min read The metrics that matter for digital marketing at s... Digital marketing will be an exercise in spray and pray if you don't track it well. When stakes are ...
Sanjay Gupta on January 6, 2020. 6 min read Will AI help companies deliver better CX in a mult... Customer experience (CX) may mean different things to different companies but it means only one thin...
Alan Berkson on December 30, 2019. 5 min read Seven customer engagement trends to watch for in 2... Effectively engaging with customers is simple, but it’s not easy. As your means of communications ...