Cold calling vs Warm Calling
In essence, warm calling is to call a prospect after setting a context by connecting with them via email, social media, customer referral, etc. In other words, you begin building a relationship with them before picking up the phone.
For example, let's say your client refers you to a potential customer. This is a warm lead as you have a mutual connection with the prospect. An introduction from the referrer will allow the prospect to be more open with you. In fact, almost 75% of executives prefer to work with salespeople who’ve been referred to them.
Note that you still need to dig deep and research about the prospect before calling them in order to be successful.
Warm Calling
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Cold Calling
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A prior context is established before the call.
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No prior context is set before the call.
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Requires time and patience.
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Happens immediately after getting the name and contact number.
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Research lets you create personal connections with the prospect.
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Difficult to break the ice and establish trust.
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Customer-first approach.
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Seller-first approach.
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Higher success rate compared to cold calling.
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The success rate is relatively low.
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