Transactional Selling traditionally focuses on one-time purchases, with a short sales cycle and price as a key factor. Discounts or special offers might play a key role here. Product-oriented Selling is closely related, and places the emphasis on explaining the features and benefits of the product to the prospect.
Needs-Oriented Selling focuses on fixing a pain point experienced by your customers, while its close cousin, Consultative Selling refers to an approach that actively prioritizes your customer’s needs over the sale itself.
Insight Selling requires an advanced understanding of data and research techniques, which can be applied to your customers’ unique situations to help guide them towards a suitable purchase.
Challenger Selling is one of the most interesting and disruptive new trends within sales. It places a focus on the teaching of prospects, tailoring the sales process and taking control of a sales experience via customer conversation.
Social Selling harnesses the power of social media networks to tap into communities with a well-defined set of interests and requirements. Since 46% of decision makers are now aged between 18 and 34 years old, which is the largest social media user demographic, it is imperative for salespeople to sell using social media.