Why you should choose Freshmarketer over Klaviyo

Easy to use

Intuitive software that doesn’t make you wander around to get work done


Transparent and flexible pricing plans that enable you to pay as you grow


Get free 24/5 support over the phone, chat, and email across all plans

Freshmarketer vs. Klaviyo

klaviyo logo 1
Email Marketing
Facebook Messenger
Instagram In beta
Pre-built journeys
Landing Page Builder
Sign-up form templates
Conversion Rate Optimization (CRO) Add-on Limited to A/B testing in sign-up forms and SMS campaigns

Note: Data as of April 2022


Three reasons why Freshmarketer is a better Klaviyo alternative

                     Note: Data as of April 2022

What more does Freshmarketer offer?


Contact management

Freshmarketer enables you to track your communication with customers, unifies it in one place, and helps improve customer engagement by providing 

Learn how you can know your contacts better 


Contact management - Freshmarketer Contact management - Freshmarketer

Email management

About 73% of consumers say email is their preferred marketing channel, with newsletters and welcome emails being the most loved. 

Use email campaigns to engage with your customers and turn them into repeat customers. Freshmarketer enables you to create welcome emails, send out promotional emails, and engage regularly using newsletters with ease using:

  • Email templates: Build emails from scratch effortlessly using the drag-and-drop editor or choose from our vast collection of email templates to create design-rich, intuitive emails that reflect your messaging.
  • Timezone-based delivery: Freshmarketer automatically enriches your recipient’s time zone information in the system. This allows you to optimize your emails to be sent at the time they are most active and achieve greater returns on your email marketing efforts.
  • Send Time Optimization (STO): The AI assistant bot, Freddy, analyzes the approximate open-time of each of your recipients and delivers your email to their inbox at a time they are most likely to see it, boosting your open and engagement rates.
Email campaigns in Freshmarketer Email campaigns in Freshmarketer

Marketing journey builder

Boost engagement with your customers using automated yet hyper-targeted campaigns. Freshmarketer enables you to 

  • Create automated engagement across email, SMS, WhatsApp, and chat
  • Get started with ease using pre-built workflows specifically designed for e-commerce use cases 
  • Design custom automation based on an event on your Shopify store using Shopify-specific workflow elements
Marketing journey builder - Freshmarketer Marketing journey builder - Freshmarketer

Conversion Rate Optimization (CRO)

Leverage Conversion Rate Optimization (CRO) to identify website bottlenecks and improve performance. Freshmarketer gives you insight into your customers’ website journey with:

  • Heatmaps: Set up heatmaps to monitor clicks on your website. Track your website visitors’ engagement level across different sections of the page, and optimize your calls-to-action (CTA) accordingly
  • Scroll maps: Use scroll maps to identify where the majority of your customers drop from the website and understand the sections you need to optimize with better content
  • Session replay: Record website sessions of all customers and replay them to understand how each of them interacts with your webpage and the products they are most interested in
  • A/B and split testing: Create different variants of important web pages and identify the version that converts better
group 10 group 10

Additionally, you can also create polls from within the system to get your customers’ feedback on your product and plug it into their contact information for a holistic view.

Learn how to optimize your website

Landing page builder

Landing pages are the best way to attract new customers, educate them about your brand and products, and nudge them into purchasing. That’s why it is essential to build responsive landing pages and create an engaging experience for your customers across all devices. 

Here’s a plus: It need not take a village of designers, developers, and marketers to create high-performing landing pages. 

The landing page builder in Freshmarketer comes with easy drag-and-drop components and enables your marketing teams to launch responsive landing pages–no coding needed!


Landing page builder Landing page builder

Data and security 

Freshmarketer adds a layer of security by allowing admin privileges such as

Secure by design. Learn more

Trusted by businesses worldwide