Lead Generation

How to use Facebook Messenger to grow your business

How to use Facebook Messenger to grow your busines...

In 2018, HappySocks — a Swedish online retailer of socks — was looking for new ways to boost the...
5 sales pitch examples to get your foot in the customers’ doors

5 sales pitch examples to get your foot in the cus...

caAll the sales pitch examples that we are going to go through in this post prove one thing—words ...
5 content marketing tips to improve your SEO

5 content marketing tips to improve your SEO

SEO and content marketing are like PB&J.   You need to target niche keywords and pay attention ...
Key steps to build your sales funnel

Key steps to build your sales funnel

Since times immemorial, marketing and sales teams have strived to improve the flow of leads through ...
Discussing SEO as a customer acquisition tool, myths about website traffic, and Google Search’s monopoly with Tim Soulo

Discussing SEO as a customer acquisition tool, myt...

Tim Soulo is the Chief Marketing Officer and Product Advisor at Ahrefs, a powerful software suite th...
From second guessing hard decisions to winning back lost customers, here’s what we’ve learned so far in the first year of Freshchat’s launch

From second guessing hard decisions to winning bac...

18 September 2018: Decisions It is 1 am. I anxiously open the E app—one of the premier fintech app...
Customer retention is 5X cheaper than new acquisitions, but is it worth it?

Customer retention is 5X cheaper than new acquisit...

I’m going to start by sharing something that you have probably heard a hundred times before: ̶...
Breaking down customer acquisition: Lessons in search, outreach, and on-page conversion

Breaking down customer acquisition: Lessons in sea...

In a world of content and ad fatigue, attention scarcity, and a 50% increase in marketing costs in t...