In the rush to create a product and get it to market and the mad dash to become the next big thing, businesses tend to devalue the importance of human involvement in a sales equation, even when they’re our customers.

This e-book is authored by Nichole Elizabeth DeMeré, the SaaS polymath—consultant, moderator at Product Hunt,, and SaaS.Community.

Nichole was a Product Hunt “Maker of the Year” Nominee in 2015 and has been noticed by the BBC World Service, Canva, Mashable, Model View Culture, Forbes,, Venture Beat, Moz, HubSpot, CopyHackers, and other respected media.

In this e-book, Nichole shares hands on tips on personalizing content, email, live chat, and social media to improve customer experience. You’ll also learn:

  • the real value of the human-centric approach
  • how to ‘humanize’ lead nurturing with empathy
  • ways to establish long-term customer relationships

After reading this e-book, you’ll also be able to identify how the most successful companies navigate through relationship-based marketing by bringing customer success together with emotional intelligence, supported with automation to help that kind of personalization scale.

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