customer experience

Customer Experience 101: There is no such thing as a ‘standard customer’

on December 17, 2018. 3 min read

In the engagement between a customer and an organisation, there are several points of contact. These may be different departments, or even different touchpoints from the same department. In this age when customers—the ultimate endpoint of any business—are  just as connected as the employees of any large enterprise, monitoring and making sure that the enormous…

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