The age of artificial intelligence (AI) has arrived and is on the verge of reimagining the Customer Experience (CX) industry. We’re in the midst of a sea change in CX that spans all industries, roles, and company sizes. CRM tools and measuring customer insights, at one time, used to be ‘enough’ for CX professionals. Not anymore. In the AI-powered CX era, organisations will need to align and work at the intersection of business, experience and technology to take the next step and execute their customer strategy at scale. Australian businesses have already started embedding AI in their CX strategies to enable easier communication with customers, speed up transaction times, personalise customer experiences and dramatically reduce customer service costs.
Freshworks’ ‘The State of AI-powered CX in Australia’ Report brings you the results from a comprehensive market study, so organisations like yours can leverage the advantage of AI and provide exceptional customer experiences in 2018 and future.
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