Goodbye, customer touchpoints. Hello, seamless-contextual-personalised connections.
The ways in which customers interact with businesses have changed drastically in the last few years and engaging customers has never been easier - or more important. Today, customers hold the power to become either brand advocates or detractors - based on just a single experience they have.
It’s fair to conclude that meeting customer expectations seamlessly and spontaneously every single time and on channels they prefer, has become table stakes for businesses and the only way to demonstrate their commitment to customer engagement. Join us in an interactive and engaging talk show with industry leading CX experts and prominent business leaders from organisations, as we discuss what the new-age digital customers of today actually expect from brands they engage with and understand how service-oriented businesses could create customer engagement programs that build loyalty and boost the bottom line.