In part one of this webinar series, we explored customer emotions. We will now talk about the science of behavioural economics and how it impacts customer experience
We will delve into a customer’s subconscious thinking which is the ‘hidden’ experience that greatly contributes to a customer’s view of your brand. The subconscious thinking dictates how customers behave and take decisions. This webinar will give tips on how you can use this to enhance the customer experience.