The art of spinning a story about your brand
Vinithra Madhavan Menon on February 12, 2019. 3 min read
“Sell me this pen” is an iconic scene that most everyone remembers from the movie The Wolf of Wall Street. A few moments earlier, we also see Leo DiCaprio delivering—with inimitable cockiness bordering on contempt—a sacred business maxim. “It’s easier than you think. They all want something, for nothing.” This reveals a few concepts that…
