Why we are taking to the skies over San Francisco in a blimp that says #Failsforce

This is Dreamforce week. Everyone in the tech industry knows what it is: Salesforce’s mega conference, one of the biggest meeting-of-the-minds events on the planet. And the Bay Area is buzzing, with close to 200,000 folks in town for Dreamforce. That must give you an idea of the kind of behemoth Salesforce is. It is an…