Marketing

How to Analyse your Website Traffic with Google Analytics Custom Reports

How to Analyse your Website Traffic with Google An...

Every blog you write, every landing page you publish, every campaign you run, every social media pos...
5 Best A/B Testing Case Studies and Learnings

5 Best A/B Testing Case Studies and Learnings

Designing an effective website requires striking a balance between art and science. On the surface, ...
The Importance of Alignment in Sales & Marketing to Drive Business Growth in 2021

The Importance of Alignment in Sales & Market...

Although it’s 2021, companies still seem to have a problem aligning their sales and marketing func...
From Newborn to Unicorn: 5 Lessons in Scaling a Business

From Newborn to Unicorn: 5 Lessons in Scaling a Bu...

Some of you may have missed the global SaaStock CRM event and keynote given in March 2021 by Jose Mo...
Email marketing tips to promote your e-learning course (With examples)

Email marketing tips to promote your e-learning co...

Developing e-learning materials can be costlier than preparing its real-world counterparts due to th...
9 must have Marketing Automation Workflows to get you started

9 must have Marketing Automation Workflows to get ...

What is a Workflow? A workflow is a series of steps or business processes that are taken to complete...
Creating a Successful Marketing Automation Strategy

Creating a Successful Marketing Automation Strateg...

There’s a lot of buzz around marketing automation these days—and for a good reason. Not only doe...
Sales CRM with Marketing: What it is & Why You Need it

Sales CRM with Marketing: What it is & Why Yo...

There’s a dark cloud that looms over the sales and marketing teams   This is similar to askin...
Split Testing Vs A/B Testing: When to use what

Split Testing Vs A/B Testing: When to use what

You’ve probably heard the popular saying that “comparison is the thief of joy.” But when it c...