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Why Freshsales is a better alternative to Insightly


Start with a small plan and move up seamlessly as your business grows.


Get access to the right features that suit your business at an economical price. 


Get free, 24/5 support over phone, chat, and email, regardless of the plan.

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4 reasons why Freshsales is the best
alternative to Insightly


Kickstart your business with a free unlimited plan

Both Freshsales and Insightly offer a freemium plan, but Freshsales’s free CRM beats the competition.

Here’s why: Freshsales gives you unlimited users and support. So if you’re a startup with more than two users, Insightly will limit your capabilities.

With the Freshsales free plan, you have access to features like contact scoring, integration with Freshdesk, and more features to grow your business.

You have the option to switch to a higher plan as your business scales, and you can do this without losing your data.  

Freshsales contact page Freshsales contact page

Boost your team’s productivity with automation

Sales prospecting is one of the activities that eat up the majority of a sales rep’s time. And with Freshsales, you can automate this outreach process.

The CRM allows you to design sales cadences—email sequences, call reminders, and follow-up tasks—and execute drip or sales sequences. Insightly requires integration with a  third-party tool to achieve this.

In fact, Freshsales allows you to set up campaigns based on the recipient’s behavior. For example, you can set up onboarding email campaigns based on the prospect’s actions on your product or service. Or, create a campaign to set automatic call reminders for those who expressed interest. With Freshsales sales campaigns, you can stay on top of your follow-ups, tasks, and appointments.

Sales Sequence Sales Sequence

Built-in phone and email save you money

Sales reps call and send emails to leads day in and day out. And a CRM with telephony and email capabilities is not only handy but also a powerful feature as it gives you context about past interactions.

With Freshsales's built-in phone, your calls are not only automatically logged into the CRM, but you can also record, mask, transfer, and send voicemails. With Email management, your sales reps can enjoy 2-way email sync between Freshsales and their inbox, and vice versa. Real-time email open and click alerts helps your sales reps get in touch with prospects at the right time. Insightly does not have a built-in phone, nor does it have advanced email management features. To make calls, you need to integrate it with a third-party phone app, at an extra cost.

Freshsales caller Freshsales caller

Get context at every step of the buyer's journey

One of the top challenges for most B2B sales reps is the quantity and quality of the leads. Why? Because they don’t have a contact scoring system. Freshsales helps your sales reps identify your sales-ready leads with its built-in AI-powered contact scoring feature. This feature scores contacts based on their property (job title, location) and interactions with your company (pricing page visits, feature adoption, email replies, etc.). It also shows the activities that got them the score, which gives your sales reps context at every point in the prospect’s buying journey. Although Insightly ranks leads by property, it lacks the capability to score leads by their behavior and interactions.

Freshsales activity timeline Freshsales activity timeline

How Freshsales stacks up against Insightly

Record Management

When it comes to managing your leads, contacts, and deals, both Freshsales and Insightly hit the mark.

But, Freshsales stands out by giving you unlimited users and unlimited record storage. Freshsales also gives you the flexibility to customize your existing modules by renaming them to suit your business-specific terminology. You may refer to contacts as customers or accounts as company. This feature removes confusion among sales teams and helps you work more efficiently. It also allows you to customize the contact and accounts details page, giving you the flexibility to highlight and summarize the fields that are important for your business. 

Insightly lacks the ability to customize default modules, although it does have the capability to add new modules to the system.

Manage leads, contacts, accounts, and deals
Unlimited record storage
Renaming existing module
Filters and custom views

Email Management

Both Freshsales and Insightly have an email management system. But, when it comes to seamless communication and feature capabilities, Insightly has limitations. Freshsales, on the other hand, has everything you need to seamlessly send emails from within the CRM. Whether it’s Gmail integration (or integration with other email clients like Outlook), 2-way email sync, creating unlimited email templates, scheduling bulk emails, tracking email opens and clicks, real-time email alerts, creating sales campaigns—you name it, Freshsales has it.

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Send sales campaigns
View into emails awaiting a response
Real-time email alerts
Track and schedule emails
Personalized email template
View shared inbox for sales emails


Although Freshsales and Insightly have phone functionalities — Freshcaller and Insightly Voice respectively — Freshsales stands out in two key features: buying local numbers and call masking. 

In Insightly, your reps will have to connect with an existing number while Freshsales allows you to choose and buy local and toll-free numbers from over 50 countries, helping you establish a local presence.  

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Phone system
Auto log call
Call recording and transfer
Buy local numbers
Voicemail recording
Call forwarding
Call masking

Contact Scoring

Freshsales’s AI-based contact scoring allows you to categorize your leads into hot, warm, and cold. Assign scores by adding and subtracting points based on the lead’s interaction with your company—their behavior on your website, in-app, and email. Give your sales reps the means to focus their time and efforts to pursue the right leads using lead scoring in Freshsales.

Insightly allows you to rate leads between 0-5 using the lead property and can be achieved through workflows. However, it does not have the capability to score leads by behavior and categorize leads into different buckets.  

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Score by lead property
Score by website, in-app and email behaviour

Behavior Analytics

Context before conversation allows for a more meaningful engagement with prospects during their buying journey—what pages on your website interested them, how are they using your app, did they open your email, etc. Freshsales tracks your user’s behavior starting from their first touchpoint. You can see the pages they visited, how many times they did so, and what content they downloaded. It also offers the option to track user activities in your web app. Insightly lacks the ability to give context on customer behavior.

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Track website visitors
Track web application events


While both Freshsales and Insightly allow you to create reports and dashboards, Freshsales gives you the flexibility to create reports using data across all modules and schedule it to be sent to your inbox at regular intervals.  

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Standard reports
Custom reports
Cross module reporting
Standard dashboard
Custom dashboard


Email, phone, and chat support are free in Freshsales from day one, while they come with a price tag in Insightly.

Free email, phone and chat support

                           Data as of 1st January, 2019


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