What Can You Measure With CRM Analytics?
CRM analytics enables you to maximize the effectiveness of sales by providing visibility into:
Quality of your leads
Based on your prospects’ engagement, AI-based lead scoring prioritizes and segments them into those most and least likely to close a deal.
Quality of the sales emails
Measures the performance of your emails for each email sequence and tweaks them until you create the perfect outreach for your audience.
Quality of the sales calls
Track successful customer engagement with activities such as the number and length of sales calls versus the meetings procured.
Quality of sales and support
Measure the frequency of issues raised by customers and the time taken to resolve those. Know which customers are likely to churn and focus on winning them back.
New opportunities versus won deals
Measure the effectiveness of your sales strategy with reports that show the trend of the incoming opportunities versus the exact number of won deals.
Measure the performance of your sales team with factors such as their outreach performance, the number of demos conducted, the number of deals won, etc.