The Thanksgiving holiday season, also the most significant shopping block of the year, ends with Cyber Monday. Black Friday is the busiest day for brick-and-mortar stores, and recently, it also caters to online buyers on Cyber Monday. It is the biggest shopping fest for digital retailers and looks at keeping the shopping momentum going.
As people are back from their big holiday break, their hunger for bargain shopping doesn’t dip. In a survey prior to Cyber Week 2020, 30% of shoppers planned to take advantage of Cyber Monday sales, followed by 24% shoppers on Black Friday.
Cyber Monday’s growing popularity makes it a day that businesses can no longer ignore.
1. Leverage your CRM for amazing sales campaign ideas
If Cyber Monday hasn’t been on your radar this holiday season, it’s not too late to whip up a quick sales campaign. You can still aim to bring shoppers to your website throughout the week. Whether you want to remarket unclaimed Black Friday deals on Cyber Monday or drop hot new deals, here are some quick ways to get your sales numbers high.
2. Revisit your historic wins
Perhaps the safest bet you can take this Cyber Monday is re-using campaigns that have worked in the past. But how do you summon up some of your best figures in a short time? If you’re using a CRM to track sales activities, you can rely on sales reports to deep dive into the numbers.
With advanced reporting, you can pull up data and analyze your sales performance via visual charts. These insights can help you make data-driven decisions to determine the deals that sell out fast. It will also help you identify products that need huge discounts to capture your customer’s attention.
Once you finalize your inventory for Cyber Monday, you can quickly work on product brochures, sales agreements, and other sales collaterals. A CRM software with a CPQ add-on can help you create and send error-free sales documents online faster and shorten the sales cycle. This avoids any last-minute hassles and makes it easy for sales reps to drive more deals to closure more quickly.
3. Make some noise to woo your customers
The success of your sales lies in the amount of visibility you create around your campaigns. That’s where a powerful landing page can attract leads and educate them about the benefits of your campaign.
It also features web forms where visitors can submit their contact details for further engagement.
If you think creating a landing page consumes a lot of time, it’s time to change your notion. You no longer need a village of developers and designers to create a responsive landing page. A CRM with a landing page builder can help you build and deploy landing pages quickly.
Landing pages that connect with your CRM ensure that lead information captured goes straight to your CRM for your sales team to follow up. For optimal success, ensure that the copy of your landing page matches your campaign message. Inconsistent messaging can lead to a disconnect, causing leads to drop off, impacting your campaign’s success.
Once you have a landing page up and running, make sure to promote it to gain traction. Nearly 48 percent of the top landing pages are ranked in maps and organic listings, making them a critical channel that brings more visibility.
If you’re running out of time, there are other ways to promote your landing page:
- Feature the landing page on your newsletter
- Promote it on social media
- Pair it up with paid ads
- Include it in your emails
- Ensure it is on the email signatures of all your sales and marketing team members
4. Promote your campaigns through SMS
Sales decisions and campaigns need considerable time and discussions to materialize. If your campaign gets stalled due to dependencies or a chain of approvals, the next best thing to do is tap into SMS.
Sales SMS are quick to send and have a wider reach and enjoy high open rates. They are versatile, direct, can be a stand-alone campaign or work with other sales channels.
You can use SMS to raise awareness on upcoming deals and sales listings by effortlessly reaching out to your prospect’s mobile phones. What’s more? SMS these days lets you include website URLs making it super easy for you to promote your landing page too.
Your sales SMS campaign works not only for new leads but is a great way to turn existing customers into repeat buyers. Use this medium as an exciting way to promote exclusive sales coupons among old customers and increase sales.
5. Act on your lead-gen campaigns
All year long, you may have run different lead generation activities that may have brought in a lot of leads. Cyber Monday can be a clever way to push ready-to-buy leads into committing with your business. What makes Cyber Monday more ideal for this exercise is its rising popularity.
A CNBC report states that in 2020, the online sales during Cyber Monday reached $10.8 billion, making it the biggest e-commerce selling day of all time. This represents a 15.1% increase from the total revenues of Cyber Monday in 2019.
A CRM that offers deal insights can give you an overview of deals that are ready to buy and the deals that need more nurturing.
Ready to convert leads
A sales CRM that gives a 360-degree view of your prospects highlights all key communication touchpoints with the leads. Couple the 360-degree view with AI-powered predictive scoring to surface the best leads to go after.
This gives your sales reps the perfect head start to tailor personalized conversations and move deals towards closure.
Warm-up cold leads
If you have leads that are not ready to take the plunge and buy, there is still hope!
A CRM with marketing automation lets you segment leads based on demography, geography, and behavior. This helps you get a more refined understanding of them and tailor emails relevant to their interests.
If your text-only emails are not doing the trick, level up your email outreach through visual elements. Not sure how to add the holiday touch to your Cyber Monday email outreach? Design visually stunning emails from templates within minutes. Capture shoppers and bring the focus back to your ongoing sales campaign. Ensure that you create opportunities for conversion and increase sales quickly.
6. Capture last-minute shoppers with webforms
If you’ve missed out on a landing page, you can still use your website to make an impact. Adding web forms to your website allows visitors to leave information like name, email address, and more. Web forms make sure that lead information captured goes straight to your CRM.
To increase responses, promote exclusive benefits like free shipping, early access, or faster delivery. You can also use this opportunity to market product bundles or open up cross-selling/upsell opportunities.
Capitalize on your Black Friday traffic
If your Black Friday sales had a good response, don’t shy away from bringing those customers back to your digital store on Cyber Monday.
With limited-time deals, there could have been several hopefuls who went back empty-handed. Your Cyber Monday campaign can give them a reason for delight.
Create sweepstakes for web form submissions to bring customers back. This increases form submissions and brings more visibility to your Cyber Monday sales.
You can also re-purpose unclaimed Black Friday deals and promote them on your website. If you anticipate any logistic delays, give leads a way to express their interests through web forms. This not only offers transparency but is also a great way to clear your inventory post the Black Friday sales.
7. Personalize conversations and prevent a mass exodus
Cyber Monday rush can be stressful and your salespeople should be prepared to be your website’s virtual salespeople. It’s easy for your phone lines to go busy or your inboxes to get full.
That’s where a live chat can cut down the wait time. Integrating live chat to your website helps you clear last-minute doubts, questions, and reservations shoppers may have. Lice chat also prevents interested leads from leaving your website. Nearly 53% of cart abandonment is because customers aren’t able to find answers to their queries.
By setting up chatbots, you can automate responses to frequently asked questions. This makes sure prospects get a response without overwhelming your customer service and sales team.
What’s more, when your online store runs out of limited-time deals, live chat is a great way to collect visitor information. Your sales team can follow up with leads to alert them when their desired items are back in stock or offer discounts on similar deals.
The biggest holiday season might be ahead of you, but it is not the only one. When you have a robust CRM, you can confidently execute campaigns within a short time and increase sales. So this Cyber Monday week, the Thanksgiving Turkey may be cold but hot deals may just keep the shopping craze kicking.
