Reach more prospects globally
As a business, you send emails to multiple customers at a given time for different purposes—to raise brand awareness, promote new offers and services, or relay important updates.
Email services cap the number of emails you send a day. This forces you to send emails from multiple inboxes. This makes it difficult to follow up, monitor responses, analyze performance, and more.
With a bulk email service in place, you can send emails to a global subscriber list with improved sending rates. Bulk email services automatically remove contacts who unsubscribe and avoid delivering emails to them, keeping your reputation intact.
Optimize email for multiple devices
If you’re wondering, over 75% of Gmail users access their emails through their mobile devices. Clipped messages, trimmed subject lines, and un-optimized emails leave recipients with a bad impression.
Emails that aren’t optimized for different devices and screens easily get marked as spam. This threatens your reputation as a sender and brings down your credibility.
By optimizing your emails to display well on different devices, you improve the success of your email campaigns and ensure better conversion rates.
Collaborate with multiple teams
As a business owner, your sales and marketing teams are working on sending emails to your prospects and customers. But if they rely on an email inbox, they work without any collaboration, which will be a costly affair. Companies with sales and marketing teams not aligned are 2X more likely to experience a revenue decline.
When you look beyond an email service, you bridge the gap between your sales and marketing teams. With transparent collaboration, you can offer your sales team a single unified view of a lead's interaction history. This ensures that your sales team spends their time going after leads that are promising.
Segment audience based on demographics and behavior
The secret formula to make your emails work is relevancy. Sending targeted emails with a catchy subject line and a pre-header text helps your email stand out in a crowded inbox. Sending engaging resources increases your chances of capturing your reader’s attention.
And how do we do it? That's right, Segmentation. With segmentation, you categorize contacts based on geo-location, age, gender, industry, interests. This helps you tailor variations of emails to appeal to different segments, emails that the contacts on your list want to read.
Cut down effort with email templates
A well-designed email helps you boost the response from your recipients. A visually captivating email makes it easy for you to grab the attention of your prospect and keep them engaged.
But you can’t risk your team creating unique emails one after the other. That’s where customizable email templates can help you. The templates are pre-built and reduce the need for extensive coding and designing. Your team members can pick these templates, customize and send them.
Analyze email response with performance insights
Another limitation of an email service for teams is that it can hardly measure how your emails are performing. You may have to add external third-party widgets to measure vital email metrics. More widgets equal more time to handle the clutter.
Measuring the right metric can help you improve how you send your emails. It can help track when your prospect opened the email, the link they clicked, if they performed the goal and whether they unsubscribed.
Tracking information like this helps you understand your prospects and customers better. It enables you to segment these contacts into relevant groups for nurturing and lets you send effective emails.