Freshworks CRM All Features Conversion Rate Optimization

Attract the best leads from your website

ANALYZE

Analyze your visitor’s behavior

Time to stop guessing and start analyzing your visitor’s behavior. Spot and fix website errors, and improve user experience on your website.

  • Visualize what visitors are doing across your website with Heatmaps.
  • Get a video-like replay of visitor actions with Session Replay.
  • Identify missed conversion opportunities by tracing the path that visitors take on your site with Funnel Analysis.
     

OPTIMIZE

Tailor experiences for your audience

Run tests on your website to figure out what resonates with your audience the most, and craft personalized digital experiences.

  • Experiment and identify the conversion hotspots on your website with A/B Testing and Split Testing
  • Segment your audience and customize their experience on your website with Personalization.
     

ENGAGE

Hold visitor’s attention by keeping them engaged

Keep your audience engaged and prevent them from abandoning your site by triggering messages at the right time, with Polls and Feedback. You can use them to run:

  • Triggered polls based on your visitor’s actions
  • Exit polls to get feedback on your site
  • NPS surveys that gauge your customer’s satisfaction levels

ATTRACT

Capture quality leads with Web Forms

Start capturing leads with web forms, and optimize them to remove conversion roadblocks.

  • Understand why visitors are abandoning your forms with Form Analytics.
  • Track all the forms on your website and store them in Freshworks CRM with Webform Tracking.

Don’t stop at website optimization

Explore Freshworks CRM’s marketing capabilities beyond conversion optimization. Witness hassle-free email marketing and powerful automation with your CRM experience.

Personalized email marketing

Ideate and deliver personalized marketing campaigns and improve customer experiences. Create, design, and deliver great-looking emails that are targeted and hyper-personalized to your audience's interests, and achieve higher conversions.

Marketer-friendly automation

Automate your entire email marketing with intuitive journeys that can handle complex use-cases, yet are simple to use. From creating simple autoresponders to complicated nurture journeys and onboarding sequences, we’ve got them all.

Seamless CRM integration

Bring your sales and marketing teams together with the Freshworks CRM Customer-for-Life Cloud. Provide visibility into marketing and sales activities, enable contextual information exchange, and close deals faster than ever.

                 Need just the Sales or the Marketing Cloud?            Then we've got you covered too.

Sales Cloud

Surface the hottest leads, manage pipelines, automate sales activities, and get smart insights that can help close deals faster.

Start Selling

Marketing Cloud

Create personalized campaigns, attract the best leads, engage contextually, and deliver the best customer experience at scale.

Start Marketing