Freshmarketer All features Event tracking

Gain 360° view of contacts and tailor your engagement

Event tracking in Freshmarketer provides businesses with greater visibility into their audiences’ interaction and behavior. Get full context about every contact, and deliver timely messages that improve conversion. Track the complete lifecycle of your contact—from website visitor to qualified lead and ultimately loyal customers and beyond.

Know your website audience inside out

Get total visibility about every contact in your database even before they become a lead. With Freshmarketer, easily track website activity like page visits, form completion, content downloads, etc., and associate them to a contact once their details have been captured. Identify your contacts’ activities right from when they were a website visitor, and gain complete context for personalized engagement.

Achieve greater visibility into your audience behavior

Get all the information about a contact right from their website activity, content downloads, sales interaction, purchases, and more. View a chronological timeline of events that your leads underwent and enable your sales teams to engage with them contextually. Use advanced filtering to segment activity timelines and analyze engagement through specific channels.

Create high-performing campaigns

Run targeted marketing campaigns based on your audiences’ behavior—email activity, website activity like page visits, downloads, form submissions, and more. Create segments based on the above and craft personalized journeys that are automated, improve conversions, and drive revenue.

Track every event and personalize audience engagement

Increase product adoption

Track your contacts’ activity in your web app, and identify if they are accomplishing critical events. Provide a seamless onboarding process, optimize in-app experiences, and drive product usage based on your insights.

Improve marketing campaign performance

Run hyper-targeted campaigns that are personalized and relevant to your audiences’ interests. Deliver the right information at the right time, add value, and improve your conversions.

Nurture leads to conversion

Expedite lead to customer conversions with nurture campaigns. Create segments based on events data like content downloads, newsletter signups, webinar/event attendance, and more.

Enable closed-loop marketing

Drive your marketing efforts to closure until your leads become customers. Follow your leads’ journey and intervene with automated nurture campaigns when they aren’t ready to convert.

Track website performance

Identify the top pages visited by your audience and optimize them for better conversions. Experiment with content, remove friction, and provide them with delightful website experiences.

Improve retention

Continuously monitor product usage, purchase frequency, and more to reduce customer churn. Stay on top of key retention metrics like NPS, repeat purchases, etc., and nurture customer relationships.

Looking for an all-in-one sales and marketing solution? Try Freshsales Suite

Freshsales Suite combines the power of sales, marketing, chat, and telephony in one AI-powered solution.

  • Attract the best leads with personalized messages
  • Engage across channels - Phone, Email, WhatsApp, Chat
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  • Deliver personalized experiences with 360° customer context