Freshworks CRM All Features Marketing Analytics

Everything you need to simplify your marketing data

With Marketing Reports, get to know the nitty-gritty details of your marketing campaigns' performance. Create custom reports from scratch or use our readily available curated reports to measure your campaigns' success. Dig deeper into your data and improve your game plan for better conversions and faster growth.

Create marketing reports faster

Feeling uninspired to create reports from scratch? Curated reports have you covered. Access your data quickly with reports and metrics that are more relevant to you. You can personalize them with your preferred metrics. With a variety of options like tabular, graphical, or bar charts available, creating a report can now be done in a jiffy.

Easily handle data based on business preferences

Build your own dashboards and reports to measure customer engagement, emails’ performance, conversions, and more. Create customized reports by dragging and dropping performance metric widgets. With custom dashboards, keep your team apprised of campaigns’ performance and prove its ROI to your higher-ups.

Gain greater clarity with deeper filters

Delve deep into your marketing campaigns’ data by applying filters on widgets and analyze trends. View data across emails, journeys, and contacts behavior, and use AND/OR filters extensively until you achieve the granularity you desire. Compare and visualize your emails/journey performance with stacked bar, line, or tabular charts.

Collaborate across functions, teams, time zones, and more

Create separate reports only for your view or share them across your team by exporting reports in the format that you prefer - CSV, Excel, and PDF. With a single click of a button, you can also present your data and findings directly from the product.

Insights that help you deliver effective campaigns

Analyze high-performing marketing lists

Track how your email lists are performing over time. Quickly identify the lists that drive more conversions and bring in the maximum revenue.

Identify sources that contribute to growth

Spot your top conversion sources, be it ads, social or emails, and replicate your efforts to experience higher ROI from your marketing efforts.

Determine campaigns’ engagement

Identify the campaigns that generate maximum engagement by measuring open, click, and reply metrics, engagement over different geographies, devices, and more.

Measure marketing journeys’ results 

Identify how your automated campaigns perform over time with in-depth reports. Track individual journey email metrics, the steps leading to conversions, and emulate them for future success.

Identify overall account performance

Gain a birds-eye-view of your contacts, trends in overall engagement, subscriptions, and more in one place with the account performance report.

Analyze individual campaign’s performance

Interpret your success by measuring your campaign’s detailed metrics like opens and clicks by time, segments, email clients, identify the top links, and the subscribers who have responded to them.

Need just the Sales or the Marketing Cloud?
Then we've got you covered too.

Sales Cloud

Surface the best leads, manage the pipeline, automate sales activities, and get smart insights that can help close deals, faster.

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Marketing Cloud

Create personalized campaigns, attract the best leads, engage with context, and deliver the best customer experience at scale.

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