Sales and Marketing
IT Service Management
Leverage an end-to-end, AI powered enterprise platform to unify customer experiences
Deliver personalized and consistent experiences for your website visitors, improve engagement, and maximize conversions.
On the website, Personalization is the process of creating custom experiences for visitors based on their preferences. With Personalization, you can dynamically restructure web page layout and elements, rearrange CTA buttons, menu items, etc., to deliver personalized website versions according to each visitor’s preferences.
With Freshworks CRM, easily customize web pages for your different audience segments without depending on IT teams and achieve greater conversions.
Transform any element on your website like hero banners, call-to-action-buttons, UI carousels, etc., and tailor it to your different audience segments. Choose from the available audience characteristics, or create your custom segment easily with Freshworks CRM.
Track and measure website conversions with experience-specific reports and goal-based reports. Quantify personalization efforts with revenue tracking goals, and attribute actual revenue to your conversion experiments with Freshworks CRM’s Personalization.
Break your fear of launching your personalized campaigns by watching a live preview of how the campaign would appear to your audience. Spot and fix errors in your campaigns, and reach your goals faster.
Surface the hottest leads, manage pipelines, automate sales activities, and get smart insights that can help close deals faster.
Create personalized campaigns, attract the best leads, engage contextually, and deliver the best customer experience at scale.
Explore Conversion Optimization features in Freshworks CRM
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