Freshworks CRM All Features Conversion Optimization Personalization

What is Personalization?

On the website, Personalization is the process of creating custom experiences for visitors based on their preferences. With Personalization, you can dynamically restructure web page layout and elements, rearrange CTA buttons, menu items, etc., to deliver personalized website versions according to each visitor’s preferences.
With Freshworks CRM, easily customize web pages for your different audience segments without depending on IT teams and achieve greater conversions.

Personalize website interactions and deliver delightful experiences

Convert static web pages into personalized experiences

Transform any element on your website like hero banners, call-to-action-buttons, UI carousels, etc., and tailor it to your different audience segments. Choose from the available audience characteristics, or create your custom segment easily with Freshworks CRM. 

Achieve conversions that matter

Track and measure website conversions with experience-specific reports and goal-based reports. Quantify personalization efforts with revenue tracking goals, and attribute actual revenue to your conversion experiments with Freshworks CRM’s Personalization. 

Prevent campaign mishaps 

Break your fear of launching your personalized campaigns by watching a live preview of how the campaign would appear to your audience. Spot and fix errors in your campaigns, and reach your goals faster.

                 Need just the Sales or the Marketing Cloud?            Then we've got you covered too.

Sales Cloud

Surface the hottest leads, manage pipelines, automate sales activities, and get smart insights that can help close deals faster.

Start Selling

Marketing Cloud

Create personalized campaigns, attract the best leads, engage contextually, and deliver the best customer experience at scale.

Start Marketing