Keep the conversation going
You put your heart and soul into the first few months to win that customer and sign up the project. But once you are on good terms, you tend to take a back seat because it’s nearly impossible to keep that momentum going. While this may seem natural to you, from the customer’s perspective, the ‘relationship’ starts waning.
So, how do you engage with them from time to time to build trust and comfort? Like Aaron Levy, the Director of Paid Search at Elite SEM puts it, one of the key strategies to keeping clients engaged is to “be their best friends! Learn their birthdays, their kids' names and best of all, how to get their bonuses!”Of course, you can do this too in an agency CRM software with sales campaigns. Keep that communication channel always open with your customers by sending them wishes, sharing a newsletter on ideas that you worked on with other customers that became a hit and so on.