The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed. 

Why is the alignment between sales and marketing so crucial? In the Asia-Pacific, salespeople who said their company was “highly aligned” with marketing on goals and objectives were able to grow their year-on-year revenue by more than 20%,  finds the survey.

The report covers:

  • Impact of misalignment on revenue growth

  • The Alignment Gap - Aspiration vs reality 

  • What sales and marketing teams demand from each other

  • Number 1 challenge to achieving true alignment

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