Sid from Sales and Maya from Marketing are now One Team.

Sid from Sales and Maya from Marketing are now One Team.

How? Because they read "The State of Sales and Marketing Alignment in 2021" report - the largest survey report of its kind with over 1200 global GTM leaders participating.

The key finding? Organizations in India where salespeople weren’t “highly aligned” with marketing on goals and objectives saw a massive revenue decline of more than 20%.

The rift between sales and marketing just seems to grow. In most businesses now, both teams act like two different organizations that plan, execute, and optimize two separate processes for the same customer. This needs to be fixed. The survey findings will give you enough reasons why.

The report covers:

Impact of misalignment on revenue growth
The Alignment Gap - Aspiration vs reality
What sales and marketing teams demand from each other
Number 1 challenge to achieving true alignment

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Nearly 2 out of every 3 sales leaders and more than 70% of marketers demand more visibility into the other’s work.

Freshworks CRM unites previously siloed sales and marketing systems into one platform that delivers a 360° customer view by capturing and combining customer experiences in one place.

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