The State of Sales and Marketing Alignment in 2021

We conducted the largest-ever study on Sales and Marketing alignment, drawing unparalleled insights from more than 1,200 go-to-market leaders from around the world.

 

Here is what you'll learn:

  • Impact of misalignment on business growth

  • The Alignment Gap - Aspiration vs reality  

  • Number 1 challenge to achieving true alignment

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Nearly 2 out of every 3 sales leaders and more than 70% of marketers demand more visibility into the other’s work. Freshsales Suite unites previously siloed sales and marketing systems into one platform that delivers a 360° customer view by capturing and combining customer experiences in one place.

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