The work of sales leaders and managers are becoming incredibly complex. You have to

  • Create sales strategies that generate new revenue
  • Expand the customer base
  • Optimize the sales process
  • Hire and retain talent
  • Support your sales teams selling in the front line.


To effectively manage all of this with limited time, you need to make smart decisions that will sail your teams and the company in the right direction. 

This is where sales report templates can help you. 

Sales Report Template Sales Report Template

What are sales report templates?

Sales report templates are predefined layouts of sales reports that you can replicate and use as your own. By simply filling in the data required, sales report templates can generate a visual summary of your sales team’s and company's progress towards the sales goals. Sales reports provide actionable insights that can enable decision-making.

What Can You Do With Sales Report Templates?


Sales report templates give you a visual representation of all the sales-related activities in your company and their subsequent outcomes. 

Once you understand “what” has happened in the past and zero-in on the “why”, you will be able to identify the dos and don’ts in your sales process. 

Here's how sales report templates benefit different tiers of a company -


1. Sales managers

Sales reports templates help sales managers get a quick performance overview of 

  • Sales pipeline: Are the on-going deals smoothly moving through your sales pipeline?
  • Deal value: What is the average deal size your sales teams are working on?
  • Sales forecast: How many deals are likely to close this month/quarter?
  • Sales teams: Are your salespeople equipped with everything they need to close deals? Where are they stuck and need help?

2. Sales leaders

Sales leaders can use sales reports templates to quickly generate reports that provide an insight into

  • Effectiveness of the sales process: Is your current sales process giving the progress you need? Where can you optimize it further?
  • Performance of the product/service and territory: How much of your products are sold in each territory?
  • Revenue forecast: How much ARPU, net sales, gross sales are you likely to achieve this month/quarter?
  • Churn rate: Are your customers happy? How many customers do you lose every month/quarter?
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3. Salespeople

With sales reports templates, salespeople can easily get an idea about

  • The performance of the cold emails and follow-ups
  • Deals in their pipeline
  • Average deal size they are pursuing
  • How close are they to attaining their sales quota

Wondering how you can create and use the sales reports templates to generate the insights you need? Read on as we show you how you can achieve it. 

Tools To Create Sales Report Templates

1. Spreadsheets

For startups and small businesses, we know how difficult it is to stay competitive while trying to cut down on expenses. Spreadsheets make a low-budget way to track deals in the pipeline and business performance.

2. CRM

As your business grows and a lot of deals start coming in, spreadsheets are an inefficient way to track and maintain data. It can quickly get cluttered with multiple deals and contacts, making it difficult to generate more meaningful reports. 

And here is the main deal:

You need to fill in your sales data manually into the spreadsheet every time you want to generate a report.

Even if it is a sales report template, you still have to feed in the data, which will definitely eat up a good part of your time (that you could rather spend on your long list of responsibilities). 

But with a powerful CRM system, the data is already available in the system, waiting to tell you all it can about the current sales happenings in your company.

Let’s dig in a little more.

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Sales Report Templates in CRM

Powerful CRM software with analytical capabilities comes loaded with free sales report templates that you can use to create visual sales reports in no time.

Some of the reports you can create using a CRM are

Trendline reports

Trendline reports show the rise and fall of numbers over a particular period. This helps you identify trends over weekly, monthly and quarterly periods. 

  • Is your sales growing consistently month-on-month?
  • Are your lead sources giving you the sign-ups you want to see?
  • Do you see a dip in deals during a particular month every year?

Trendline reports help you answer the above questions and more!

Trendline Report Trendline Report

Sales cycle and velocity reports

A CRM collates all of the sales activities performed by your sales team. It uses this information to build sales cycle and sales performance reports that answer your two important questions

  • How long does your team take to convert a sales qualified lead into a paying customer?
  • Which deal stage are your salespeople frequently stuck in?

Now, identify bottlenecks quicker and clear them by taking informed decisions.

Sales cycle and velocity reports Sales cycle and velocity reports

Territory report

With a CRM, you can pull out revenue metrics based on territory. Analytical CRMs provide sales report templates that pinpoint the territories that are meeting targets.

This helps you identify the key potential regions and star performers in your team.

Report dashboards Report dashboards

Sales activities report

Sales activities reports template can give you key sales metrics like 

  • Lead response time
  • Email open rate
  • Number of calls made
  • Appointments gained
  • Conversion rate

and much more!

Using the sales activities report, sales managers can get a holistic view of their sales team’s performance and make decisions about optimizing their sales process. 

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Sales Reports Dashboards in CRM

If you’re looking into a specific set of sales reports every day, then a sales reports dashboard in a CRM is perfect for you. 

Report Dashboards

Sales reports dashboard is a collection of sales reports that appear on a single screen, so you don’t have to pull each of them separately. Now you can view more data and draw inferences faster without having to spend a lot of time collating them together. 

Here are some other benefits of a sales dashboard -

  • Data presented to you automatically, with no manual effort
  • Make sense of data periodically
  • Visual reports that simplify complex information
  • Easy to view multiple reports simultaneously and spot any red flags.
Report dashboards Report dashboards

A CRM such as Freshsales even allows you to custom curate multiple sales dashboards for your different teams, functions, and leadership. You can also share these dashboards with your internal teams and decision-makers.

Automate Sales Report Templates Using CRM

Automate Reports

Create and automate your sales reports. You can also schedule them to be sent to your inbox at regular intervals.

Predict Sales Accurately

AI-powered CRMs in the market analyze the interactions with your prospects and predict the outcome of the deals.

Export or Share Reports

Verify the data and see how it is represented in the report. Then export it or share it with different teams from within the CRM.