The importance of choosing the best CRM to grow your business

Revenue is a crucial part of a business. Your product value is validated when you have customers who are willing to pay for your service. Needless to say, your customers are the lifeline of your business, and without whom your business may not sustain.

And that’s why it’s important for your business to ensure that every customer you serve receives exceptional service.

The key to exceptional customer service is knowing what makes your customer happy and how better you can serve them.

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The buying habits of consumers have undergone a tremendous change in recent times. Buyers are no longer influenced by big brand names without expecting a better customer experience. They are willing to invest in companies, big or small, that solve their business challenges and offer exceptional customer experience in return. In fact, according to a recent study, 86% of buyers will pay more for better customer experience. For sellers, this means understanding individual customers and creating a personalized experience to improve the consumer-to-brand relationship. Be prepared to go the extra mile to keep your customers happy and set yourself apart from the competition.

But how do you get there? By implementing a CRM software. Actually, by implementing the best CRM out there.


What is CRM?

Customer Relationship Management software, or CRM for short, is a single window solution that manages customer interactions with your business. It keeps track of customer touchpoints from all channels of communication like website, email, phone, chat, etc., allowing sales reps to improve customer experience by simply looking at all touchpoints in one place. CRM also lets you handle a series of business requirements—manage customer information, send emails, make calls, track opportunities, create sales reports, and measure team performance metrics—in one unified platform.

How to pick the best CRM

CRM is the fastest growing software market, with new players entering the market frequently. Being an industry that has existed for more than 20 years, the competition is fierce with very few companies managing to mark their presence. Some are free CRM, with basic features to sustain the day-to-day activities of your business. And then some CRMs come with all the bells and whistles that you’ll probably never use.

Benefits of choosing the best CRM

Here’s how the best CRM is different from a good or gets-the-job-done CRM:

Easy to set up and use

If your CRM is complex, your team will refuse to use it, and the CRM will remain on the sidelines, gathering dust. The best CRM is one that’s intuitive and doesn’t need an external consultant to set up and implement. It must be simple enough for your team to learn and use on their own, with only the help of sufficient support articles and resources.



Regardless of industry and company size, businesses should be able to personalize the CRM according to their daily workflow. For businesses operating in the real estate industry, customized web forms can help convert website visitors into leads. With the best CRM, leads are automatically captured from the web form into the CRM. In another case, SaaS businesses may see a high volume of inbound leads. Here, the sales team must learn how to prioritize leads effectively. This is made easier with a CRM that allows you to segment leads into hot, warm, and cold by customizing lead scoring rules for your business. This helps sales reps strategize leads to direct their efforts.


Eliminate multiple tools

Customer interactions may take place through various mediums and channels, which raises the need for conversations to be stored within a single tool.

Meet Marc, a salesperson. The first touchpoint in Marc’s sales process is a cold email, which he sends out using Gmail. He uses an email tracking tool to know when the customer has opened the email. For bulk email campaigns, he uses a different tool. He calls customers from his desk phone and makes notes of the call summary on a virtual document.

As a salesperson, Marc’s time is far too precious to be spent on managing different tools. With CRM software, Marc can cut down on time spent switching between various tools and manually entering data. The best CRM comes with built-in tools like email and phone and analytics like lead scoring. This eliminates the need to integrate systems or pay for additional tools. The leads are ranked and prioritized based on customized rules, making it easier and faster for Marc to sort through them. This would give Marc more time to focus on selling and close more deals.



Salespeople spend less than 36% of their time selling, which is surprisingly low. Digging deeper into the statistics reveals that they spend 14.8% of their time on administrative tasks. In some cases, the salesperson’s time can be measured in clicks. The number of clicks taken to convert a lead to a customer within a software, or make a call to the lead would explain how clicks are a time-consuming part of the salespersons’ life. The challenge is to reduce the time spent clicking and utilize that time for selling. Automating repetitive tasks can ensure that their time is well spent. In the case of the sales process, the daily tasks include email campaigns, follow-up calls, and lead segmentation. The sales team may be doing these tasks day in, day out for thousands of leads, which makes the tasks monotonous and time-consuming.

For instance, with workflows, you can bulk email campaigns when predefined conditions are met. For a new lead that signs up through a web form, a welcome email can be sent out. This can be automated by setting rules that trigger the email when the “Lead Status” is “New” and “Source” is “Web form.” This saves time for the salesperson who otherwise would have to manually send an email to each lead after validating the source and status.



Meet Freshsales—a leader in the CRM software industry

Freshsales CRM is the best for high-functioning, fast-growing sales teams. With built-in phone and email, extensive analytics like lead scoring, website tracking, and intelligent workflows, it is designed to help sales teams never lose pace.

It deep dives into every interaction a prospect has had with the sales and marketing teams. This ensures that sales teams have context into all the marketing touch points which helps deliver personalized experiences. And marketing teams have visibility into the status of the MQLs passed to sales. 

Freshsales is voted the highest rated CRM in the G2's Top 20 CRM Software list. Freshsales is rated the #1 CRM for Small Business, with a satisfaction score of 96%. Despite being a young player, Freshsales has already made its place in the CRM world. Here are a few features that make Freshsales CRM a crowd favorite:


Email Management

  • Connect your mailbox to the CRM
  • Send personalized emails
  • Send bulk emails
  • Schedule Emails
  • Filter emails



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Using built-in phone

  • Make calls
  • Log calls (automatic and manual)
  • Assign numbers to reps/territories
  • Record voicemail
  • Forward calls
  • Transfer calls
  • Record calls
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  • Capture and assign website leads
  • Automatically qualify your leads
  • Automate email follow-ups
  • Trigger webhooks and send instant notifications
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  • Freshdesk: Create and modify support tickets right from Freshsales
  • Freshchat: Create new leads in the CRM automatically from chat
  • Segment: Track events and collect customer data from touchpoints
  • Google Calendar: Schedule meetings and calls on your calendar within the CRM
  • MailChimp: Send email campaigns by syncing with MailChimp Contacts
  • QuickBooks: View invoices, payments, and outstanding balances in Freshsales
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Mobile CRM

  • Get a 360° view of leads and deals
  • Update lead and deal status real-time
  • Create notes, tasks, and appointments
  • Use your calendar to set meetings and calls
  • Stay updated on tasks and reminders with push notifications
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Looking for the best CRM software?

Get the best Customer Relationship Manager in Freshsales with a host of capabilities available in one system. There are no hidden costs.

Get the best CRM with 360° visibility into the sales and marketing funnel
Sign up and get a 21-day free trial that comes with 24/5 free email and phone support.

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