While price will guide your selection, try to pick your mobile CRM keeping in mind your long-term goals. The average ROI for CRM is $8.71 for every dollar spent, so significant value can be obtained but should be quantifiable.
Best fit for your business/industry
Choose a CRM that allows you to personalize your account to reflect the needs of your business. For example, the use cases relevant for a B2B manufacturing company may be very different from a similar sized software organization.
Almost all customers look for recommendations and testimonials before buying a product. You can read the impact of a particular mobile CRM from real users. Seek reassurance from this powerful form of social proof.
As your sales team and organization grows, will your mobile CRM app also grow with you? With such a volatile business landscape, it is crucial for businesses to prioritize a mobile CRM app that offers real flexibility. Ease of integration with other business tools is an essential factor here – and research demonstrates this is prized as the most important attribute.
Opt for a CRM solution that offers speedy technical support, so your business can stay on track. As per Forrester research, one of the top three non-negotiable attributes of a CRM solution is strong customer support. Mobile CRM brings the benefit of speed – don’t let this advantage be undermined by slow support responses.
A total of 88% of consumers say the extent of their willingness to share personal information is based on how much they trust a company. One of the most important considerations when picking your mobile CRM app: absolute security is non-negotiable. Any issues with customer data (and loss of trust) can lead to issues that can impact a company for years to come.
Ease of use
Forrester research shows that several sales leaders are planning to replace their CRMs. Why? Mostly because it’s complex. With this in mind, you definitely want to pick a CRM system that’s user-friendly from the outset. CRM (and especially a mobile CRM) should help your team optimize their time.