BANT

Why BANT isn’t dead but evolving

6 min read

Sales qualifications hasn’t mattered more than in a post-pandemic world. Attracting leads after Covid-19 impact could involve preparing crisis battlecards, negotiating contracts, creating sales playbooks and improving sales engagement. As the shock settles in, sales leaders should prepare their teams for five most likely conversations they can hold with prospects. This is where BANT and…

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