All FeaturesEvent Tracking

In-depth customer insights

Website and in-app tracking

Plan smart relevant conversations with prospects by knowing the web pages that piqued their interest and their interactions on your product.

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Activity timeline

Give your sales team invaluable insights about every touchpoint your customers experience in a chronological timeline view.

Behavior-based segmentation

If a contact has engaged with your company through calls, emails and website visits, wouldn’t you want to analyze engagement by each of these activities? Use filters on the Activity Timeline to do just that.

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Advanced lead scoring

If getting leads is great, ranking them by their behavior is ideal. You need to know what leads are doing on your website and how they’re interacting with your product before you decide when/how to follow up with them. Score leads based on website and application activity and get going with well-timed follow-ups.

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Do all of this and more with Freshsales

Email tracking

Know who opened and clicked links on email, when and how many times.

Open & click notifications

Get real-time alerts on email opens, link clicks and new emails. Connect at the right time.

Smart fields

Segment prospects using smart fields such as "last contacted" and "last seen" date.

Segment integration

Easily push your leads' and contacts' website and in-app events into Freshsales.


Automatically enrich profiles with invaluable social profile information & photo.


Capture website visitors as leads directly into Freshsales once they fill out a webform.