Plan smart, relevant conversations with prospects by knowing the web pages that piqued their interest and their interactions with your app.Use our libraries to start tracking events
Simplify event tracking by giving your sales team a chronological timeline view into every customer's engagement with your business.Learn more about website and in-app tracking
The chronological timeline view gives you a collective idea of a contact's engagement. Wouldn't you also want to analyze engagement through specific channels like emails, calls, and appointments? Use the advanced filters in your sales CRM to do just that. Segment your contact's behavior by activity type, understand their preferences, and plan your next move accordingly.
If getting leads is great, ranking them by their behavior is ideal. You need to know what leads are doing on your website and how they’re interacting with your product before you decide when/how to follow up with them. Use the event tracking technology in Freshsales to score leads based on website and application activity. Turn your sales CRM into a report card of your leads.Learn more about lead scoring
Measure key email metrics like open rate and click-through rate.
Get real-time alerts on email opens, link clicks and new emails. Connect at the right time.
Segment prospects using smart fields such as "last contacted" and "last seen" date.
Easily push your leads' and contacts' website and in-app events into Freshsales.
Automatically enrich profiles with invaluable social profile information and photo.
Capture website visitors as leads directly into Freshsales once they fill out a webform.