All FeaturesEvent Tracking

In-depth customer insights

Website and in-app tracking

Plan smart, relevant conversations with prospects by knowing the web pages that piqued their interest and their interactions with your app.

Use our libraries to start tracking events
Activity timeline

Simplify event tracking by giving your sales team a chronological timeline view into every customer's engagement with your business.

Customer Insights

Behavior-based segmentation

The chronological timeline view gives you a collective idea of a contact's engagement. Wouldn't you also want to analyze engagement through specific channels like emails, calls, and appointments? Use the advanced filters in your sales CRM to do just that. Segment your contact's behavior by activity type, understand their preferences, and plan your next move accordingly.

Behavior-based segmentation

Advanced lead scoring

If getting leads is great, ranking them by their behavior is ideal. You need to know what leads are doing on your website and how they’re interacting with your product before you decide when/how to follow up with them. Use the event tracking technology in Freshsales to score leads based on website and application activity. Turn your sales CRM into a report card of your leads.

Learn more about lead scoring
Lead scoring

Do all of this and more with your sales CRM

Email tracking

Measure key email metrics like open rate and click-through rate.

Open and click notifications

Get real-time alerts on email opens, link clicks and new emails. Connect at the right time.

Smart fields

Segment prospects using smart fields such as "last contacted" and "last seen" date.

Segment integration

Easily push your leads' and contacts' website and in-app events into Freshsales.

Auto profile enrichment

Automatically enrich profiles with invaluable social profile information and photo.

Smartforms (Web-to-lead)

Capture website visitors as leads directly into Freshsales once they fill out a webform.