Gartner recognizes Freshworks in the 2019 Gartner Magic Quadrant for Sales Force Automation (SFA) for its core SFA capabilities versus many of the Leaders in the Magic Quadrant. 

We believe this recognition affirms both our company's vision of enabling every business to create Customers-for-Life and our product philosophy of delivering software with powerful capabilities and intuitive user experiences. 

In the past year alone, we have had a significant number of milestones including expanding to enterprise businesses, doubling our customer base, and releasing Office 365 calendar integration, configurable sales activities, and enhancements in AI lead scoring capabilities. We believe Freshworks' first time recognition in this Magic Quadrant is a reflection of this success.

About The Report

Gartner's Magic Quadrants are based on rigorous analysis and is backed up by highly structured methodologies, where vendors are evaluated on completeness of vision and ability to execute. 

We believe, the Gartner report specifically answers the following questions:

  • How Gartner views the current SFA ecosystem?

  • How equipped are current vendors in automating the SFA critical capabilities? 

  • What are the key considerations for businesses looking to choose a solution with SFA capabilities? 

  • How Gartner analysts evaluate and position Freshworks, other technologies, and service providers?           


Gartner, Magic Quadrant for Sales Force Automation, 26 June 2019, Theodore Travis | Melissa Hilbert | Adnan Zijadic | Ilona Hansen

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranty of merchantability or fitness for a particular purpose.

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