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Both Freshsales and Insightly offer a freemium plan, but Freshsales’s free CRM beats the competition.
Here’s why: Freshsales gives you unlimited users and support. So if you’re a startup with more than two users, Insightly will limit your capabilities.
With the Freshsales free plan, you have access to features like contact scoring, integration with Freshdesk, and more features to grow your business.
You have the option to switch to a higher plan as your business scales, and you can do this without losing your data.
Sales prospecting is one of the activities that eat up the majority of a sales rep’s time. And with Freshsales, you can automate this outreach process.
The CRM allows you to design sales cadences—email sequences, call reminders, and follow-up tasks—and execute drip or sales sequences. Insightly requires integration with a third-party tool to achieve this.
In fact, Freshsales allows you to set up sales sequences based on the recipient’s behavior. For example, you can set up onboarding email campaigns based on the prospect’s actions on your product or service. Or, create a campaign to set automatic call reminders for those who expressed interest.
Freshsales also offers pre-designed workflow templates that helps simplify followup tasks.
Sales reps call and send emails to leads day in and day out. And a CRM with telephony and email capabilities is not only handy but also a powerful feature as it gives you context about past interactions.
With Freshsales's built-in phone, your calls are not only automatically logged into the CRM, but you can also record, mask, transfer, and send voicemails. With Email management, your sales reps can enjoy 2-way email sync between Freshsales and their inbox, and vice versa. Real-time email open and click alerts helps your sales reps get in touch with prospects at the right time. Insightly does not have a built-in phone, nor does it have advanced email management features. To make calls, you need to integrate it with a third-party phone app, at an extra cost.
One of the top challenges for most B2B sales reps is the quantity and quality of the leads. Why? Because they don’t have a contact scoring system. Freshsales helps your sales reps identify your sales-ready leads with its built-in AI-powered contact scoring feature. This feature scores contacts based on their property (job title, location) and interactions with your company (pricing page visits, feature adoption, email replies, etc.). It also shows the activities that got them the score, which gives your sales reps context at every point in the prospect’s buying journey. Although Insightly ranks leads by property, it lacks the capability to score leads by their behavior and interactions.
Data as of 1st January, 2019
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